Harvard says, “Time to Think of the Blog as Your Friend.”

The Harvard Business School Newsletter asks the question, "Does Your Company Belong in the Blogosphere?" Their answer is yes: Bloggers have damaged a number of companies, but it’s time to think of
the blog as your friend. Skillful blogging can boost your company’s
credibility and help it 
connect with customers. From Harvard Management Communication Letter.                                                 

Steve Rubel of Micro Persuasion calls the article obligatory but then goes on to say that the advice offered by the CEOs of General Motors, Boeing and Sun Microsystems is sound: Have a distinct focus and goal, have an authentic voice and allow comments. Debbie Weil at Blog Write for CEO says the article is sound but nothing new and refers to the CEOs as the usual suspects.

I think sometimes that we forget that there is a whole world of people out there to whom this information is new. The readers of the HBS Newsletter may not know the usual suspects as blogging CEO’s and the article may provide a needed push into blog friendship.

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