links for 2006-03-01
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evaluation standards for reps may be big problem
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All the data on agencies, spending, size.
links for 2006-02-27
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great how to via Tom Mighell
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more ways to use flickr via Steve Rubel
WOMM: Monkeys Confirm Importance of Influencers in Attention
A research study on the time course of attention conducted at Duke University Medical Center using male macaques found that lower status monkeys shifted their attention to a target within a tenth of a second after a higher status money did so and that higher status monkeys shifted attention only half as quickly and only following the shift of other dominant monkeys. The study concluded that "social status of an individual gates that individual’s deployment of social attention" and that there are both reflexive and voluntary elements.
So….there is another biological tie to the importance of word of mouth, in marketing. As was discussed in great detail at the WOMMA Conference, word of mouth is driven by influencers. Consumers care more about what other consumers think than they do about advertising. It’s genetic…
Technorati Tags: Attention, WOMMA, Advertising, marketing
links for 2006-02-26
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Mena Trott interview about the future of blogging and Six Apart.Talks about Comet but only allows that its about design and filtering readership.
links for 2006-02-25
St. Louis Blogger Lunch
Dennis Kennedy posted first, so I will just add a second….an impromptu St. Louis bloggers lunch today was so much fun it should be a regular event! Maybe next time we can plan it enough in advance so some of the other St. Louis bloggers will be able to join us. Perhaps we can have a welcome back lunch for Matt Homann.
It was great to meet Randy Holloway and great to see Dennis, Michelle Golden, and George Lenard, the St. Louis bloggers that I met for the first time in Chicago at BlawgThink!2005. George and I are working on some things together and recently gave a talk to students at the George Warren Brown School of Social Work at Washington University on using blogs for their job search.
As an aside, Yvonne DiVita has a wonderful interview with Dennis on her Lipsticking Blog. It was really fun to meet Yvonne at the WOMMA Conference in Orlando.
Technorati Tags: St. Louis bloggers, WOMMA, blogs, BlawgThink
links for 2006-02-24
links for 2006-02-23
Google: This One Is A Brilliant Move
Google appointed Dr. Larry Brilliant to head its corporate philantrophic program, Google.org.
Google has pledged 1% of its annual profits and 1% of its stock with a current value of 1$ billion to Google.org. Dr. Brilliant according to the WSJ has had extensive non-profit public health and private-sector tecnology experience. His background includes working to eradicate small pox in India and serving as a physician to members of the Grateful Dead.
Google.org has defined several initial directions: The Acumen Fund which invests in market-based solutions to global poverty, TechnoServe which supports entrepreneurship, Water Research in Western Kenya, Planet Read an organization that works to improve literacy in India, and the Google Grants program that provides free advertising to non-profits.
Dr. Brilliant says he is going to provide a focus on conquering public health issues as a necessary part of conquering poverty. The WSJ quotes Dr. Brilliant as saying that the Google motto, "Don’t be evil" is what brought him to the Google job, "Its very hard to find another company that starts out on a conscious path to do good and not do evil," he said.
I guess his favorite Grateful Dead song was probably not, Friend of the Devil.
Technorati Tags: Google, Google.org, non-profits, public health, Grateful Dead,
links for 2006-02-22
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