As previously posted, Leo Burnett, USA sent out a request for proposal under the name, Packaged Good, seeking a worthy cause in need of their marketing and advertising expertise. They announced that they have chosen GlobalGiving from almost 400 organizations that submitted proposals.
GlobalGiving is a web based organization that connects donors, individuals and organizations, directly with "social, economic development, and environmental projects around the world" in need of funds. Current projects supported by Global Giving are Phillipines Mudslide
Hurricane Katrina rebuilding, Tsunami Relief and many many others.
Congratulations to Leo Burnett and GlobalGiving and best wishes for a successful partnership!
Technorati Tags: Leo Burnett, GlobalGiving, non-profit, social entrepreneurship, pro bono, advertising, Packaged Good
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Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.
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