Toby Bloomberg on Corporate Blogging

by Marianne Richmond on April 4, 2006

Toby Bloomberg of Diva Marketing is quoted in a recent article in the Atlanta Business Chronicle, Businesses Wake Up To Blogs. She makes the point that connected consumers are conversing on line about brands and businesses and that businesses should join the on line conversation by blogging.

Blogs provide businesses an opportunity to provide information, receive feedback, and build relationships directly with consumers. Toby says, “The conversations are going to go on whether you have a blog or not…why wouldn’t you want to have that conversation in your own home where you have the home court advantage.”

Toby used two of her clients as examples that point out the advantages of corporate blogging, Gourmet Station and Alliance Theater,both in Atlanta. For Gourmet Station, an on line food retailer, a blog has provided a means to more effectively connect with customers than a traditional website.

Today’s Wall Street Journal announced that “Corporate America has joined the blogosphere.” The article, An Inside View, mentions many of the well known corporate bloggers such as Bob Lutz of General Motors and Randy Baesler of Boeing. They discuss many of the benefits and the risks involved in corporate blogs.

One of the most interesting examples they used was Birdie Jaworski, an Avon representative from Las Vegas who writes Beauty Dish, The Underground Adventures of an Avon Lady. Birdie blogged about the Wall Street Journal article herself, noting that the WSJ is “wherein I am known for my whopper zits.”

She notes that Avon encourages their representatives to “express themselves freely” and she thanks Avon for letting reps speak their minds. Birdie also podcasts at Birdie Dish Radio. This appears to be where she really speaks her mind…this may even redefine WOMM.

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Toby Bloomberg on Corporate Blogging

by Marianne Richmond on April 4, 2006

Toby Bloomberg of Diva Marketing is quoted in a recent article in the Atlanta Business Chronicle, Businesses Wake Up To Blogs. She makes the point that connected consumers are conversing on line about brands and businesses and that businesses should join the on line conversation by blogging.

Blogs provide businesses an opportunity to provide information, receive feedback, and build relationships directly with consumers. Toby says, "The conversations are going to go on whether you have a blog or not…why wouldn’t you want to have that conversation in your own home where you have the home court advantage."

Toby used two of her clients as examples that point out the advantages of corporate blogging, Gourmet Station and Alliance Theater,both in Atlanta. For Gourmet Station, an on line food retailer, a blog has provided a means to more effectively connect with customers than a traditional website.

Today’s Wall Street Journal announced that "Corporate America has joined the blogosphere." The article, An Inside View, mentions many of the well known corporate bloggers such as Bob Lutz of General Motors and Randy Baesler of Boeing. They discuss many of the benefits and the risks involved in corporate blogs.

One of the most interesting examples they used was Birdie Jaworski, an Avon representative from Las Vegas who writes Beauty Dish, The Underground Adventures of an Avon Lady. Birdie blogged about the Wall Street Journal article herself, noting that the WSJ is "wherein I am known for my whopper zits."

She notes that Avon encourages their representatives to "express themselves freely" and she thanks Avon for letting reps speak their minds. Birdie also podcasts at Birdie Dish Radio. This appears to be where she really speaks her mind…this may even redefine WOMM.

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