Getting it Right: Forrester Consumer Forum 2006 & Conference Blogging

David Armano at Logic+Emotion was the first to blog about how important it was that not only did Forrester have a conference blog at the Forrester Consumer Forum 2006 but they invited two non-employees to attend and blog the event. (Full disclosure: I was one of the bloggers along with Christopher Carfi and the conference… Continue reading Getting it Right: Forrester Consumer Forum 2006 & Conference Blogging

WOMMA: The Ethics 20 Questions

What are ethics in business? WOMMA wants your vote… In what is just the beginning of the release of the WOMMA Ethics program, WOMMA (Word of Mouth Marketing Association) released their WOMMA Ethics Assesment Tool: The Ethics 20 Questions. (In the interest of full disclosure, I have live blogged two WOMMA events, WOMBAT 1 &… Continue reading WOMMA: The Ethics 20 Questions

WOMMA: The Ethics 20 Questions

What are ethics in business? WOMMA wants your vote… In what is just the beginning of the release of the WOMMA Ethics program, WOMMA (Word of Mouth Marketing Association) released their WOMMA Ethics Assesment Tool: The Ethics 20 Questions. (In the interest of full disclosure, I have live blogged two WOMMA events, WOMBAT 1 &… Continue reading WOMMA: The Ethics 20 Questions

Social Computing with Charlene Li (More from the Forrester Consumer Forum)

Charlene Li’s advise on how to get started in Social Computing: Decide how you want to be involved in social computing.Does it fit your customer?Map out the relationship you want to build. In other words, she noted, start with where you are, think about where you are going and what you want to be.  Christoper Carfi… Continue reading Social Computing with Charlene Li (More from the Forrester Consumer Forum)

Willy Wonka Knew A Thing or 2 About Customer Engagment (More from the Forrester Consumer Forum)

So does Henry Harteveldt. By using the image of the Wonkavator to illustrate that the best digital experiences allow consumers to take their own path to reach you, he moved an over used and under-defined concept, customer engagement, to understandable and memorable. Consumers, don’t always want to go up in the same direction….let them take… Continue reading Willy Wonka Knew A Thing or 2 About Customer Engagment (More from the Forrester Consumer Forum)

Wal-Mart/Edelman: Will the Real Issue Please Stand Up

To Tell the Truth, according to Wikipedia aired from the first edition in 1956 until the fifth edition in 2002 with some time off in between editions. The game show’s premise was that three contestants all claiming to be the "real" person are questioned by a panel of celebrities and introduced with the line, "Number… Continue reading Wal-Mart/Edelman: Will the Real Issue Please Stand Up

links for 2006-10-21

Casual Conversation, R.I.P. – Forbes.com “Gmail, for example, saves everything, even if you delete it.” (tags: social media, networking, IMs, privacy)

links for 2006-10-18

Web Numbers: What’s Real? Lotsa questions, not answers. (tags: research, metrics, analytics, web 2.0, advertising)

links for 2006-10-16

The Writing On The Wal » Blog Archive » WALMARTING AND NEW COKE… A COINCIDENCE? (tags: WalMart, ethics, blogs, PR, advertising, Edelman) Pr – Consumerist more about the WalMart debacle (tags: Wal-Mart, PR, ethics, Edelman)