WOMMA: The Ethics 20 Questions

by Marianne Richmond on October 27, 2006

What are ethics in business? WOMMA wants your vote…

In what is just the beginning of the release of the WOMMA Ethics program, WOMMA (Word of Mouth Marketing Association) released their WOMMA Ethics Assesment Tool: The Ethics 20 Questions. (In the interest of full disclosure, I have live blogged two WOMMA events, WOMBAT 1 & 2, for which I received hotel, out-of-pocket, and comped conference fee…and met really cool people and learned a lot)

WOMMA issued the Code of Ethics in February, 2005 and it was discussed at the conference in June .They are suggesting that the Ethics 20 Questions be used in combination with the Ethics Code by marketers, agencies, and all the staff in between, as programs are designed, agency decisions are made (and client decisions as well).

They are requesting input from consumers, marketers, agencies and/or anyone else with an interest in what is acceptable or not acceptable in word of mouth marketing at http://www.womma.org/20qestions. So, visit the WOMMA Ethics site and let them know what you think.

 There is also a link there if you want to express an opinion or read the opinion of others regarding disclosure Edelman and Walmart.he latter was part of the discussion at this week’s Forrester Consumer Forum where Andy Sernovitz from WOMMA and Michael Wiley who heads up the Me2Revolution at Edelman were both on panels where the topic was discussed.

Michael Wiley expressed the opinion that lapse in ethics was the result of an overzealous and inexperienced account team. The Ethics 20 Questions should help in that case.

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WOMMA: The Ethics 20 Questions

by Marianne Richmond on October 27, 2006

What are ethics in business? WOMMA wants your vote…

In what is just the beginning of the release of the WOMMA Ethics program, WOMMA (Word of Mouth Marketing Association) released their WOMMA Ethics Assesment Tool: The Ethics 20 Questions. (In the interest of full disclosure, I have live blogged two WOMMA events, WOMBAT 1 & 2, for which I received hotel, out-of-pocket, and comped conference fee…and met really cool people and learned a lot)

WOMMA issued the Code of Ethics in February, 2005 and it was discussed at the conference in June .They are suggesting that the Ethics 20 Questions be used in combination with the Ethics Code by marketers, agencies, and all the staff in between, as programs are designed, agency decisions are made (and client decisions as well).

They are requesting input from consumers, marketers, agencies and/or anyone else with an interest in what is acceptable or not acceptable in word of mouth marketing at http://www.womma.org/20qestions. So, visit the WOMMA Ethics site and let them know what you think. There is also a link there if you want to express an opinion or read the opinion of others regarding disclosure Edelman and Walmart.he latter was part of the discussion at this week’s Forrester Consumer Forum where Andy Sernovitz from WOMMA and Michael Wiley who heads up the Me2Revolution at Edelman were both on panels where the topic was discussed. Michael Wiley expressed the opinion that lapse in ethics was the result of an overzealous and inexperienced account team. The Ethics 20 Questions should help in that case.

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