Welcome to the Hotel Campari…such a lovely place, such a lovely face

OK, well I guess those lyrics belong to the Hotel California which sounds just as creepy as Hotel Campari looks. Hotel California is a place in a song and Hotel Campari is a place in an advertising campaign. We know that, right?  BL Ochman asks, "How does Campari’s Hotel Campari campaign compare to the… Continue reading Welcome to the Hotel Campari…such a lovely place, such a lovely face

And The Clients Says, I Am Not Asking About Corporations, Why Do YOU Blog?

On Tuesday Toby Bloomberg and I presented a Blogging 101 workshop to a group of corporate marketers (who shall remain nameless…as Toby says," bloggy transparency is suspended."). As part of our introduction to the group, the statement was made by the client that we were "live bloggers" to be distinguished from other consultants and agencies… Continue reading And The Clients Says, I Am Not Asking About Corporations, Why Do YOU Blog?

Andy Sernovitz at Forrester Consumer Forum: Join the Conversation, pssst its not just marketing

I had the opportunity to spend a little time talking to Andy Sernovitz, CEO of WOMMA, following his participation in a panel discussion moderated by Peter Kim with the topic, Word of Mouth Marketing: Have You Heard The Latest? The other panel participants were Sam Decker of Bazaarvoice, Dave Balter, BuzzAgent and Jon Berry, Keller… Continue reading Andy Sernovitz at Forrester Consumer Forum: Join the Conversation, pssst its not just marketing

State of the Blogosphere/State of the Hubbasphere

Dave Sifry issued his State of the Blogosphere this morning and suffice it to say its bigger than it was last report (57million blogs tracked world wide, 2 blogs created each second of every day, 1.6 million posts per day, 55% of blogs are defined as active which means that they have been updated at… Continue reading State of the Blogosphere/State of the Hubbasphere

Is Blogging An Attitude That Can Be Taught? If you have the right attitude….

I just received a participant’s copy of  the study Thinking Like A Blogger: Is Blogging an Attitude That Can Be Taught? conducted by Nora Ganin, PhD and Eric Mattson. The full study is published by the Society of New Communications Research and available for purchase through Lulu. Two hundred and sixty-six bloggers invited to participate… Continue reading Is Blogging An Attitude That Can Be Taught? If you have the right attitude….

Disclosure: WOMMA Ethical Blogger Contact Guidlines

WOMMA released another component of their Ethical Guidelines program today, Ethical Blogger Contact Guidelines. It is a 10-point checklist that is for marketers to use when contacting bloggers. If you wanted to sum up the 10-points in one word it would be DISCLOSURE.  It may seem like a statement of the obvious but as… Continue reading Disclosure: WOMMA Ethical Blogger Contact Guidlines