links for 2007-01-27
links for 2007-01-24
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Dalai Lama Helps Scientists
Show the Power of the Mind
To Sculpt Our Gray Matter….”Train Your Mind Change Your Brain” -
phone numbers by text
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Great list…#13 use consultants who get the memo
links for 2007-01-23
More Data: We Trust the People We Know
According to a new study by BIGresearch the most influential media is 100% consumer generated. This study is consistent with prior data from Yankelovich indicating that 76% of consumers in their survey don’t believe that companies tell the truth in advertising.
Of further interest, the BIGresearch study found that consumers use more than one media at a time: Over two thirds use other media while watching TV; 68 percent use other media while reading the newspaper and 70.7 percent use other media while signed into the internet.
The BIGresearch study also noted a related and important shift. In response to the question about which media most influenced purchase decisions the findings were that "consumers’ choices are rarely in line with advertisers’ expenditures." In other words you can’t buy attention with dollars; you earn attention by the value of your content, product or service. If the value is high, people point to it, link to it, recommend it and then you get attention.
So, more confirmation that consumers don’t trust advertisers but they do trust the opinions of others…plus they are not really focusing on one message, but many messages delivered at the same time by different media. The interaction of trust, technology and continuous partial attention. Tough crowd.
Marketing Vox had a post today called When User Generated Ad Campaigns Go Bad from OneParkAvenue who was making the point that Dove’s campaign dovecreamoil.com was a bust because it had only received a one star rating from the 10,000 people who had viewed it; and comments had to be closed because there were so many YouTube users who were not happy that Dove did not seem to understand their culture. Apparently the same ad did significantly better when placed on AOL. The question was posed regarding the difference in the two sites in terms of the relevance of this ad.
In the new social media world to earn attention and to generate attention you need to be relevant to those you are trying to reach…..and reach them where they are. And, while you are there, build community and trust.
Tags: Dove, YouTube, continuous partial attention, attention, Marketing Vox, BIGresearch, One Park Avenue, CGM,trust
links for 2007-01-22
links for 2007-01-21
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Thank you.
MySpace to kids….ID, please.
MySpace recently announced that it was developing software that would be installed on home computers and allow parents to monitor the profile name, age, and location that children (or presumably any other computer user) provides when setting up a profile.It monitors sign ins from the computer on which it is installed as well as from other computers. Access to content within the account is not part of the surveillance.
The issue of online -predators lurking  for under age victims on MySpace and other social networking sites is obviously what is driving this…the question is whether or not this kind of surveillance addresses the problem it is being implemented to address. And it does feel a bit icky from many respects.
MySpace and the other online social networks have been apparently unable to find an age verification solution for the underage users. Other sites employ various means to address some of the peripheral issues of protecting kinds on the internet. Yahoo for instance has a parental control for content feature.
There does not seem to be a solution on the horizon to keeping the predators off the site or really controlling determined offenders, adult or child; so MySpace according to Hemanshu Nigam, chief security officer for Fox Interactive Media, the unit that oversees MySpace, is positioning Zephyr as a way to "give parents a tool to force a discussion with their kid."
 Forced discussions are of course always so productive…in reality it is probably safe to say that with most similar issues, the parents who are involved and have positive relationships with their children won’t need to be "forced" and those whose relationships and involvement with their kids put their kids most at risk, cannot be "forced."
And then you have situations such as the kidnapping of Shawn Hornbeck and Ben Ownby in Missouri where there were Missouri; there were no neglectful parents, no online social networks; just victims and predator. 2 teenage sons. I have I I live in the town next to Kirkwood Missouri with my two teenage sons. I have replayed in my ain the thought that mind the fact that Michael Devlin was employed in a pizza place that I have been in; that I have actually encouraged by kids to walk places in our neighborhood (fortunately, it seems now, they prefer to be driven everywhere).
Danah Boyd has a visual on a post about the fact that for all the talk about on-line predators, there isn’t enough attention being paid to the fact that greatest number of sexual predators are in the most intimate relationships with the children that they abuse…..parents, relatives, household members: 95% of abusers are family members, 79% are parents and 5% are not those other than family members.
This is one frightening pie chart.
 She references an article by Pete Reilly that provides some interesting data regarding an unfortunate outcome of concerns about online sexual abuse of children, restrictions of the use of educational technology tools and online resources.
So….back to my original question: Does Zephyr, or any parental surveillance tool, address the problem of on line sexual predators? Well, just off the top of my head, there are many activities that parents should monitor, both online and off. In my experience as a child and as a parent, monitoring is most effective as part of an involved, attentive relationship; trust is the currency of a positive relationship. In my opinion, surveillance tools violate trust.
Online sexual predators are but one risk online; sexual predators in terms of sheer numbers are lurking off line rather than on; ironically it seems based upon the data from the National Child Abuse and Neglect Data Systems that parents themselves are frequently the predators.ÂÂ
The code name for the software is Zephyr although not sure of the relationship between the god of the west wind and protecting kids from online predators. Perhaps parental surveillance tools as it relates to online sexual predators is much like shouting into the {west} wind; less shouting more listening, better outcome.
From a marketing perspective, for MySpace this seems like a lose-lose; alienate your core audience with an empty gesture.
Tags: MySpace, Zephyr, sexual predators, online sexual predators, Pete Reilly, Danah Boyd, Marianne Richmond, Shawn Hornbeck, Ben Ownby
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links for 2007-01-20
links for 2007-01-19
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Blogger Influence Comes Mostly From The Who Not the How Many….11/5/03
links for 2007-01-18
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