Media Consumption Diet

by Marianne Richmond on February 24, 2007

Jeremiah Owyang has started a meme on personal media consumption and asked that others join in…Media 2.0 Workgroup members Chris Saad and Peter Kim,have posted responses and Brian Keith, Martin McKeay, Zac Echola also. So here goes, following Jeremiah’s format: (most used at top, least used at bottom)

Web: Primarily, I use RSS via Netvibes which has virtually replaced Bloglines. I also run Touchstone which keeps me alerted to the feeds and keywords that I am most interested in paying attention to. Although I get the feeds from  memeorandum and Megite on Netvibes and feeds from Techmeme on my own blog, I check the sites several times a day to see who is talking about what.

Also, news from email alerts from Simply  Headlines which sends me to the site if interested.

Communication: Email access on my laptop or on my Blackberry Pearl. IM via Skype is mostly always on. Occasionally I will get email at MySpace or Facebook.
I am not quite climbing the Twitter adoption curve.

I found it interesting that of the Media Consumption posts that I have seen thus far, only Chris Saad (MySpace) and Brian Keith (Facebook) even mention those social networks as a source of communication…the only social network receiving much attention thus far has been Twitter.

TV: This part of the diet has direct influence on the one above…I keep the TV running (TV so no music) in the background with the computer in the foreground.
me
Jeremiah says this is a Gen Y thing….as a Boomer, I might have to say that it may characterize that demo,  but I think it also characterizes the media addicted, accross generations.

Fox News is on as background virtually all day when I am not on the phone. Old habits die hard. In the evenings, I switch around between MSNBC, Comedy Central,Leno, Conan and the like. If I remember to watch, I like Boston Legal and House.

Books: One of my former life’s pleasures, less so now regretably. Rarely read fiction since that was a bedtime activity when that had a more regular nightime schedule. I have an ADD reading style, with a number of books in various stages of being read.

Newspapers: Wall Street Journal, mostly online is about the only regular read.   Get email updates from the New York Times, Boston Globe and the Christian Science Monitor. Other MSM newspaper news comes from search on a topic or links.

Movies: Another evolving consumption habit which for the past two years has become glaringly obvious at Academy Awards time…I see most movies on cable on demand or DVD, not in theaters so I tend to be slightly behind.

Like Chris, I feel like I currently have a shorter attention span than sitting still for a two hour movie would allow, though I don’t attribute it to TV habits. I attribute it in my case more to continuous partial attention.
And at home, I can  better control this than in a theater, where the only things that needs attention is the movie and the popcorn

Music: I am totally old school here…CDs in the car or my kids’ IPod if they are with me.

Magazines: I only have 2 paid subscription magazines left, The New Yorker and Moto(The magazine formerly known as Worthwhile).

So, not a lot of difference in media diets being noted here. 

As Peter Kim points out the most time being spent is on media channels with the least advertising. This group’s habits in this regard  are in line with Forrester data: TV, Internet, radio, magazines. More challenges for advertisers are ahead…

And since the media being consumed by these responder edglings is predominantly social,the shifts in media consumption will reach far beyond advertising.

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