Blogher Business ’07: How to Succeed in a Social Media World

by Marianne Richmond on March 4, 2007

On March 22nd-23rd the Blogher Business ’07 Conference arrives in NYC "to  strip away the hype and hyperbole and answer some questions that most businesses are still asking about social media":

  • "Should my company blog? How do we decide and then identify the best people to do it?
  • What are the boundaries of "authenticity" and "transparency" for a company blog?
  • How can companies find and talk to the right bloggers? What’s the best approach?
  • Are blogs a religion or a tool? What are some pragmatic methods to meausre the results?
  • Does the cost of social media ever outweight the benefits?"

The 2 day conference agenda will be highly interactive with lots of roundtable discussions and "ask the experts micro-consulting sessions…also break out tracks for businesses at various levels of social media integration.

The first day will start with a networking lunch and Blogher founders, Elisa Camahort, Jory Des Jardins and Lisa Stone setting the conference goals and the state of the social media world. Four successfull business blog case studies will follow.Detailed programming for Day 1 is here and Day 2 is here.

I am excited to say that Toby Bloomberg and I will be the MCs for the discussion lab following the case studies.

Day 2, I will be moderating a discussion between Karen Wickre from Google,and attorneys Megan Belcher and Nina Kaufman on the legal and PR aspects of blogging: How to Stay Out of Real Trouble

The legal aspects of blogging are with out a doubt the number one hurdle that I have found in discussions with corporations.

Earlier this week I was speaking to the CEO of a Fortune 100 company on the topic of blogging. It was not our first conversation on the topic; in fact Toby Bloomberg and I made our first presentation to him about a year ago.

At that time he was at the beginning of an ugly proxy battle where the SEC requirements would have presented a challenge to a CEO blog. However, after the dust settled, I thought it might be time to re-visit the concept, inasmuch as he seemed to be in favor of blogging, in principle.

Unfortunately, his answer was. "Marianne, the lawyers just won’t let us blog. I can’t convince a single person here of the value in light of the legal objections."

Now, this is an extreme statement but legal questions are always top of mind in so many blogging discussions whether it be investor disclosure,disclosure, laptop give aways or Pay per Post. This panel will be discussing the answers.

Registration for Blogher is here and if you sign up before March 15th and use this code: BHBSK-DSC you will get $100 discount off the conference fee.

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