Brand Google

by Marianne Richmond on April 23, 2007

Millward Brown Optimor announced today that according to their second annual BrandZ survey of the top 100 Brands, Google is the number one most powerful brand. This translates to a brand value of $66, 434 million. Following behind Google were GE, Microsoft and Coke.

 Valleywag notes that Business 2.0 asked just last week, "Why Can’t Google Brand?" and adds in a compelling graphic that Google achieved this dominance by spending a fraction of what brands such as GE, IBM and Microsoft do.

One of the top critieria for a high ranking in this list is innovation according to Peter Walshe at Milward Brown. This explains the number of technology brands at the top of the list versus consumer package goods brands….when it comes to innovation, Google, not Coke is it.

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