links for 2007-05-14

• Social Network Ad Spending and Return on Investment
  (tags: social networks, ROI, metrics, media)

links for 2007-05-13

• What’s The Greatest Web Software Ever Written? — Web Software — InformationWeek
  (tags: technology , web, resources, lists)
• Data Mining: Text Mining, Visualization and Social Media
  (tags: search, social media, social,networking ,mining, metrics ,data, blogosphere, web2.0)
• The Doc Searls Weblog : Monday, April 23, 2007
  (tags: visualization, Social Networking , blogs, data mining, graphics)
• Map: Welcome to the Blogosphere | Technology | DISCOVER Magazine
  (tags: visualization ,blogs, mapping, data mining, links , social networks, influence)

links for 2007-05-10

• 360 Digital Influence » Blog Archive » Measurement: Metrics to Guide Social Media Strategy
  (tags: metrics, PR, WOM)
• How to Start Business ~ Chris Pirillo
  (tags: blog, business, web2.0 ,howto)
• Disney: iTunes movie sales prove potency of format, pricing
  (tags: models . media, disney, format, ITunes, Ipod)
• News Analysis: Tech Firm Aims To Find Hidden Markets On Web
  (tags: research, search, new products, cpg, marketing)

links for 2007-05-09

• MediaPost Publications - Research Pros Concerned About Online Surveys, Recommend Solutions - 05/07/2007
  (tags: research, onlinre surveys)
• The Bottom Line on the Long Tail | AlwaysOn
  ‘Interactive media is indeed the “land of the large.”
  (tags: interactive, long tail, media, media fragmentation)
• Events - social entrepreneurs business and enterprise community - i-genius
  (tags: social networks, entrepreneurship,)
• You’re a Nobody Unless Your Name Googles Well - WSJ.com
  (tags: google, orm, search, branding)
• 2007 Web Analytics Shootout - Interim Report
  (tags: analytics, web2.0, marketing, technology, research, metrics)
• Lijit | First Widget Statistics
  (tags: analytics , widgets, search)

links for 2007-05-07

• Blog Law » 12 Important U.S. Laws Every Blogger Needs to Know
  (tags: blogs, blogging, regulation ,reference ,copyright ,legal)
• Communication Overtones: Google Relations Alters Public Relations Landscape
  (tags: google ,seo, search)

links for 2007-05-06

• MediaShift . Digging Deeper::Hyper-Local Citizen Media Sites Learn How to Serve Small Communities | PBS
  There’s a learning curve when you start one of these sites,” said LePage. “You have to teach people that it’s not a chat room, that it’s not a forum. You have to model and cheerlead. We encourage people.
  (tags: community, social media, web 2.0)

links for 2007-05-05

• MediaPost Publications - PetSmart Makes A Name For Itself With ‘Mr. Barky Von Schnauzer’ Commercial - 05/04/2007
  (tags: advertising, PetSmart, petfood)

Marketing to Teens? Don’t Miss YPulse Mashup 2007 Conference

Anastasia Goodstein, YPulse founder, who not only has her finger on the pulse of Generation Y but shares her insights daily on her blog, has put together the coolest sounding conference ever mashed up,� Mashup 2007.

� Henry Jenkins, Director of the MIT Media Comparative Media Studies Program and author of Convergence Culture and Dana Boyd, youth culture expert and Graduate Student Fellow at USC Annenberg Center are doing a keynote conversation which I am sure will be awesome.

Other speakers include Zadi Diaz, new media producer of the Jet Set Show , Amanda Lenhart , Senior Research Specialist from Pew Internet and American Life Project, Peter Van Stolk, CEO of Jones Soda and many many others. Check out the alphabetical listing here. Sessions are here. It’s an extraordinary lineup!

If you market to youth and want to really understand all those wires and crack the code, this conference is a must. Judging from the thought and planning that went into this, the agenda, and the speakers you will gain insight to marketing in the digital age period.

As Anastasia notes in the first Mashup 2007 blog post,Â� "I think it’s important to note in the first post on the official 2007 Mashup website that this event was born out of almost three years of blogging and building a diverse community of media and marketing professionals who all have something in common: an empathy for youth and a passion for reaching them in an authentic way — whether that’s through a marketing campaign, editorial content, a website or other technology product or face to face."

YPulse Mashup 2007 is June 16-17 in San Francisco.

Tags: YPulse, Anastasia Goodstein, Mashup 2007, media2.0, Zadi Diaz, Amanda Lenhart, Jones Soda, Social Media, Dana Boyd, Tags: Henry Jenkins, Teens, Marketing

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links for 2007-05-04

• Official Google Enterprise Blog: Search in the driver’s seat
  isearch…user centricity
  (tags: google , user entric, search)
• MediaPost Publications - Scotts Seeding New Media Into Marketing Mix to Germinate Young Customers - 05/03/2007
  “More and more of our messages focus on the yard as a personal, emotional place for the family,” sums up King.
  (tags: cpg, marketing, social media)
• Once Upon a Business…The Role of Storytelling in Leadership, Management, and Entrepreneurship
  (tags: storytelling, connection, leadership)

links for 2007-05-03

• Disney targets preteens with social-networking site | CNET News.com
  (tags: Disney, social networks, preteens)

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