links for 2008-04-01
links for 2008-03-30
This Truth Is Not Inconvenient: Girlfriend, Use Your Purse, Your Peers, & Your Posts To Co-create A Happier Sustainable, World
Mary Hunt, author of In Women We Trust and Ecolutionary Selling and blogger at In Women We Trust and Smart Solutions for Sustainable Business has written the definitive piece on how we can really (REALLY) change the world just by directing the power women already have towards a “happier, sustainable world.”
#1 “the majority of the US Gross Domestic Product (GDP) is made up of consumer goods and over 80% of them are purchased or influenced by women.”
#2 Women form groups; group of influencers: Big Green Purse author Diane MacEachern launched a one million women site.
EcoMom Alliance is organizing and educating the 82 million mothers in the US into a change agents.
The EcoMom Challenge: “making small changes in the way we shop, eat, drive and even clean, we can help stop global warming. ”
#3 Women are online, voicing their opinions, positive and negatice, on blogs, social network and online groups all over the web. In fact, according to a recent Pew Internet & American Life Survey on Content Creation, girls and young women are the most prolific online content creators.
So make your way over to In Women We Trust and see what Mary has to say about Changing Products, Changing Services and Changing the World and download Purse, Peers, Posts and the Power to Move Markets purses_peers_posts_and_the_power_to_move_green_markets_32508.pdf and send it to your girlfriends!
And catch Mary at Blogher Business in NYC next week along with other awesome women to trust, Toby Bloomberg, Yvonne DiVita, Susan Getgood, Connie Reece and many others.
links for 2008-03-25
Oh My…Easter Snow!
links for 2008-03-23
Proof O’ The Green: Standards
As the conversation has shifted from “Is Global Warming for real?” to “I need to make changes in my purchase decisions” consumers are being offered an array of products from food to housing that have labels that claim they are energy efficient, biodegradable, organic, eco-friendly or otherwise claim to be green choice we should be making when we buy that new car, new house, or new blouse.
So, how do consumers (i.e. all of us) make informed decisions? Well to paraphrase what mother always said: we need to maintain our standards. And the standard in this case is sustainable. Wearing o’ the green label is nothing but greenwash if it is not backed up with a guarantee that the product meets the standards of sustainability:
The Institute for Market Transformation to Sustainability (MTS) is a 501 (c) of leading environmental groups, governments, and companies working to achieve 90% sustainable products market penetration and stop irreversible climate change, by 2015.
MTS has developed certification standards aptly named SMaRT (sustainable materials rating technology) that cover 24 criteria of pollution reduction minimums, reporting and labeling requirements, and the certification process.
You can download a pdf written by Mary Hunt, SMaRT Sustainable Standards 101, which is exactly what the title suggests: a virtual introductory course about SMaRT Sustainable Standards. Its also available on slideshare. I guarantee you will be a whole lot smarter after you read it.
As I have mentioned previously, MTS has recently launched a blog, Smart Solutions for Sustainable Business and there are many contributors such as Randy Moorhead from Philips Electronics, Bob Bailey from Fireman’s Fund and Denny Darragh of Forbo Flooring Systems writing about the way their respective company’s have incorporated SMaRT standards into their products and services. When they say “green” they mean it and can prove it!
Visit MTS and/or the MTS blog . They are leading the way to a greener world. Happy St. Patrick’s Day!
links for 2008-03-13
links for 2008-03-04
links for 2008-03-02
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