Marianne Richmond is a new media strategist and word of mouth marketing consultant based in St. Louis, MO.
Her career is an ongoing adventure in strategic brand consulting. It has taken her from the traditional halls of corporate consumer package good marketing to the wide open spaces of participatory media….and from St. Louis to Boston to NYC to Orlando and then back to St. Louis.
Marianne has held senior level marketing and advertising positions at Nabisco Brands, Ally-Gargano/Marketing Corporation of America and DIMAC Direct in brand categories ranging from people food to pet foods as well as financial services.
Consulting and freelance clients have included TBWA/Chiat Day, St. Louis, Arnold Worldwide, St. Louis, Mauls Barbecue Sauce, Hills Pet Nutrition and Lands End.
She founded the Resonance Partnership in 2004 and offers a full menu of consulting services that focuses on creating strategies and programs across the multiple customer touch points of the social web.
Clients include Fortune 500 Corporations, non-profits, professional service providers, and small businesses. She offers her clients a strategic approach with creative solutions to marketing in a new media world. Her clients value her ability to apply metrics and ROI to social media and community building thus making the leap a value proposition verus a leap of faith.
She has an MBA and an MSW from Washington University in St. Louis, two teenage sons, two dogs, two cats, and a sense of humor.