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New Media Strategies and Word of Mouth Marketing

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links for 2008-08-23

Posted by Marianne Richmond on August 23rd, 2008  
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  • What Makes for a Good Blog? | 43 Folders
    (tags: MerlinMann blogs socisl media)

links for 2008-08-21

Posted by Marianne Richmond on August 21st, 2008  
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  • Best Online Psychology Tests - Well - Tara Parker-Pope - Health - New York Times Blog
    (tags: mental health tests evaluations)
  • 10 Promising Web Platforms - ReadWriteWeb
    (tags: web 3.0 platforms)
  • Even the best borrowers will feel the brunt of the credit crisis - MarketWatch
    (tags: credit cards banks mortgages)

links for 2008-08-17

Posted by Marianne Richmond on August 17th, 2008  
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  • 10 Tips on Social Marketing - Widgets and Applications « Perfspot - Social Marketing Blog
    (tags: widgets social media,strategy)
  • gapingvoid: "cartoons drawn on the back of business cards": the three c's: changers, contributors and coasters
    (tags: Dell corporate culture change)

links for 2008-08-09 [delicious.com]

Posted by Marianne Richmond on August 9th, 2008  
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  • Social Media: Get Productive with Social Media (and Stay Sane)
    (tags: productivity social media)
  • Edge Perspectives with John Hagel: Shift Happens – The Future of Advertising
    (tags: innovation advertising media change)

links for 2008-08-01 [delicious.com]

Posted by Marianne Richmond on August 1st, 2008  
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  • Geek to Live: Take great notes
    (tags: note taking)

links for 2008-07-22

Posted by Marianne Richmond on July 22nd, 2008  
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  • The New Google Keyword Tool: How To Apply Keyword Research to Your Site | Get Elastic
    (tags: Google, keyword, SEO)

links for 2008-07-21

Posted by Marianne Richmond on July 21st, 2008  
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  • Digital Influence Mapping Project: BlogHer 08: The Next Evolution of Media
    (tags: Blogher, media 2.0, Shirky)

links for 2008-07-18

Posted by Marianne Richmond on July 18th, 2008  
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  • Step By Step: Jott Your Way To EverNote Bliss
    (tags: Jott, Evernote)
  • Corporate Social Networks Are A Waste of Money, Study Finds - ReadWriteWeb
    (tags: purina, purina breeze for cats, social networks, community)
  • Brands Obsess over Female Bloggers
    (tags: Blogher, marketing, mommy bloggers, reviews)
  • Ethnomathematics in the classroom | Emerging Technology Trends | ZDNet.com
    (tags: learning, education, etnomathmatics, culture)
  • Top 100 Senior Blogs & Web Sites - SeniorsForLiving
    (tags: blogs, senior bloggers, social media)
  • Real Time Economics : ‘The Graying of Kindergarten’
    (tags: education, learning, school)

What the Shell?

Posted by Marianne Richmond on July 18th, 2008  
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Tags: 2008, brands, Customer Experience, gas, gas prices, Media 2.0, oil, St. Louis

In the old days, when gas was a mere $3.98 a gallon (LOL) I used to try and avoid an empty tank at Ballas and Clayton Road because it seemed as if their prices were higher than the other gas stations that populated my path home…..but now there is no difference between heaven and Shell and this Shell as it turns out has a sense of humour.

They feel my pain; I feel an emotional connection. My customer experience improves immediately. And what the Shell…I am out of gas.

links for 2008-07-17

Posted by Marianne Richmond on July 17th, 2008  
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  • Sexy Widget: Building a Widget? Read this First.
    (tags: widgets, reference)
  • 10 Things You Can Like About $4 Gas - 10 Things You Can Like About $4 Gas - TIME
    (tags: green, gas, lists)
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Who is writing this blog?

authorMarianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.
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