links for 2008-08-23
Posted by Marianne Richmond on August 23rd, 2008
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links for 2008-08-09 [delicious.com]
Posted by Marianne Richmond on August 9th, 2008
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links for 2008-08-01 [delicious.com]
Posted by Marianne Richmond on August 1st, 2008
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What the Shell?
Posted by Marianne Richmond on July 18th, 2008
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Tags: 2008, brands, Customer Experience, gas, gas prices, Media 2.0, oil, St. Louis
In the old days, when gas was a mere $3.98 a gallon (LOL) I used to try and avoid an empty tank at Ballas and Clayton Road because it seemed as if their prices were higher than the other gas stations that populated my path home…..but now there is no difference between heaven and Shell and this Shell as it turns out has a sense of humour.
They feel my pain; I feel an emotional connection. My customer experience improves immediately. And what the Shell…I am out of gas.






















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.