In thinking about this, I wondered about the difference between being considered passsionate about say, computers or being considerered obsessed with them. Or medicine, or whatever the narrowly defined highly technical interest might be. If the interest is “highly technical” maybe we say obsession. If the interest is not technical, such as a sport, maybe we say, passionate?
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Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.