Inspired by a member of his congregation that used MySpace to attract listeners for his rock band, Rev. Patrick Gray, am Episcopal priest from Boston set up a MySpace profile, the Advent, to attract listeners to his sermons. His site includes reminders about service times as well as audio files of the choir. The graphics [...]

As part of my consulting business I promote blogging to businesses, service professionals, and non-profits. Many consultants, Advertising and PR bloggers do the same thing. We tell them it is an easy, inexpensive way to build businesses and brands; we say, blogs build relationships and join the conversation.And we say the best way to learn [...]

Yesterday, the Alliance for Building Capacity at the George Warren School of Social Work at Washington University in St. Louis hosted a program for non-profits called Create a Market for Your Mission. An overview of Strategic Marketing Management was provided by Professor John Branch of the Olin School of Business, Washington University. I presented at [...]