Not sure whether it was the move from Typepad to Wordpress, other social media hang outs, being preoccupied with a home construction project gone wild, or work, kids, mom, or any combination and/or permutation of these things, but I just kind of stopped regular blogging
I found myself writing imaginary blog posts in my [...]
Browsing Blog marketing, PR, Media™
Redesigning, Recommitting and Writing
Social Media 08: Obama’s Campaign “IS About you”
According to the Chicago Tribune, five days after his site went live, 4000 people have started blogs and 2400 groups had formed on Obama’s site, "ranging from Iowa Union Members for Obama and New Hampshire Firefighters for Barack to Hip Hop for Obama."
Joe Rospers, Obama’s new media director seems to understand exactly what building an [...]
More Data: We Trust the People We Know
According to a new study by BIGresearch the most influential media is 100% consumer generated. This study is consistent with prior data from Yankelovich indicating that 76% of consumers in their survey don’t believe that companies tell the truth in advertising.
Of further interest, the BIGresearch study found that consumers use more than one media [...]
Time Magazine Person of the Year: You (Pass the Kool Aid) but Where Do You End and Mainstream Media Begin?
The annual Time Magazine person of the year is slightly different this year….in their own words….
"But look at 2006 through a different lens and you’ll see another story, one that isn’t about conflict or great men. It’s a story about community and collaboration on a scale never seen before. It’s about the cosmic compendium of [...]
State of the Blogosphere/State of the Hubbasphere
Dave Sifry issued his State of the Blogosphere this morning and suffice it to say its bigger than it was last report (57million blogs tracked world wide, 2 blogs created each second of every day, 1.6 million posts per day, 55% of blogs are defined as active which means that they have been updated [...]
Is Blogging An Attitude That Can Be Taught? If you have the right attitude….
I just received a participant’s copy of the study Thinking Like A Blogger: Is Blogging an Attitude That Can Be Taught? conducted by Nora Ganin, PhD and Eric Mattson. The full study is published by the Society of New Communications Research and available for purchase through Lulu.
Two hundred and sixty-six bloggers invited to participate in [...]
Two Faces of the Same Book: Dilution of the Brand and Conflicting Social Contexts
In continuing to read opinions regarding the recent announcement that Facebook was going to go niche-less and open its network to everyone, I found it interesting to note that almost no one thought the move was a good thing. I say almost because surely there must be someone who thought it made sense, I just [...]
Snakes on a Plane: Bad Is The New Good
Yes, I am really writing a second post on Snakes on a Plane. Why? Because my 13 year old son asked me this morning if he could go see it. His reason? "Because I heard it was really stupid and I want to go see what its about."
And that just about sums up the impact [...]
President John Edwards Delivers the State of the Blogosphere…
A John Edwards presidency may be that moment that we look back upon and say, "He was the first president of the social media age." He seems to "get it." His wife, Elizabeth seems to "get it." I am not saying that just because he was the keynote speaker at Gnomedex. Visit his website [...]
AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much
An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, "generally behind the curve when it comes to online strategy." However, [...]





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.