Photo taken with Canon EOS 30D
Picture This, I have had a long term relationship with Nikon. It seems now that it was one-sided. An elaborate invitation for a Nikon D80 did not arrive in my mailbox last April. I was not on the Nikon D80 Blogger Outreach dance card.
A Nikon D80 is a very [...]
Browsing Blogging, Bloggers™
The Nikon D80 Blogger Program and My Canon EOS 30D
AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much
An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, "generally behind the curve when it comes to online strategy." However, [...]
Blogging Irony: We Encourage Corporations to Blog as our Business but Discourage Them by our Behavior
As part of my consulting business I promote blogging to businesses, service professionals, and non-profits. Many consultants, Advertising and PR bloggers do the same thing. We tell them it is an easy, inexpensive way to build businesses and brands; we say, blogs build relationships and join the conversation.And we say the best way to learn [...]
Wombat Podcast #10: Sean Glass and Chris LaConte
Sean Glass and Chris LaConte of Higher One talk about how they have used Word-of-Mouth to build their on campus financial services business on a podcast at the Wombat Blog .It is fascinating!
Sean and Chris talk about how when they started the business their first encounter with the influence of word-of-mouth was through negative [...]
Ad Age Says There Is No Such Things as Blogging..But The Name Is Cool
A story in today’s Ad Age by Simon Dumenco said that there is no such thing as blogging and no such thing as a blogger…"it’s just the software, people." He says that blogging is instantaneous, "voice-y", and opinionated but says this is not different than old-school media. He says that just because there are blog [...]
Performancing
I have not had much success using any of the available blog posting tools such as ecto…I can acccept everyone elses rave reviews, but for me one of my biggest frustrations with Typepad is working on a post and then for one reason or another having it vanish before I hit "save" or "publish". The [...]
Bill 0′Reilly Declares Blogs Garbage
“I don’t read them, I mean it’s so outrageous”, O’Reilly said on his show on July 18, 2005. Then last night on the Factor he attacks blogs calling them ideological weapons and smear campaigns as reported by Think Progress and Crooks and Liars. OK, Bill so I do watch your show because I believe it is important to hear opposing viewpoints.
Blogging For Non-Profits and Social Entrepreneurs
Blogging Working for non-profits on 9/27, St. Louis
Blame, Responsibility and Attribution Error
Yesterday’s WSJ featured an article about blame that notes among other things that “Americans are beset with blame mongering”. Well, all we need to do is read the news to know that finger pointing seems to be the first step we take in coming to terms with a problem.
In Case of Emergency
As the finger pointing continues over Hurricane Katrina along with the cries for leadership I wondered how many parents sitting in the room knew what that the emergency number was or had it written down….on easily accessible, old fashioned paper. The school had sent it to us numerous times along with “the plan”. But like the exit maps on the back of hotel doors and the location of emergency exits on airplanes, in movie theaters, or a fire escape plan from our own homes , it wasn’t top of mind enough to be of much use in case of an emergency. And the finger pointing and calls for leadership should really begin with ourselves…





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.