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Word of MouthSpace

Posted by Marianne Richmond in May 4th, 2006  
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Posted in: Blog marketing, PR, Media, Buzz Buzz Marketing Beta Customer Experience, Buzz Marketing, Marketing, PR, media, blogs, blogging, conversations, volunteerism, WOMMA, WOMBAT, Blogs, Word of Mouth, Word of Mouth Advertising     

What space do gymnasts, cheerleaders, Fall Out Boy fans and gay guys share? http://www.myspace.com/stickitmovie.According to Reuters, Jessica Bendinger, the director of Stick It a movie the opened April 18th from Disney’s Touchstone Pictures devised a word of mouth marketing campaign through niche outlets and a MySpace page.
Disney promoted the movie in a two [...]

More on Buzz and Beta

Posted by Marianne Richmond in January 10th, 2006  
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Posted in: Buzz Buzz Marketing Beta Customer Experience     

Justice for buzzwords? There is a special place reserved for them according to Rich Ottum at The eStrategyOne Buzz . At the top of the "recently condemned" list is the word, beta which is on the condemned list according to Buzzword Hell because it is frequently misused as an excuse for product shortcomings, bugs or [...]