What space do gymnasts, cheerleaders, Fall Out Boy fans and gay guys share? http://www.myspace.com/stickitmovie.According to Reuters, Jessica Bendinger, the director of Stick It a movie the opened April 18th from Disney’s Touchstone Pictures devised a word of mouth marketing campaign through niche outlets and a MySpace page.
Disney promoted the movie in a two [...]
Browsing Buzz Buzz Marketing Beta Customer Experience™
Word of MouthSpace
Posted by Marianne Richmond in May 4th, 2006
Leave comment
More on Buzz and Beta
Posted by Marianne Richmond in January 10th, 2006
Posted in: Buzz Buzz Marketing Beta Customer Experience
Justice for buzzwords? There is a special place reserved for them according to Rich Ottum at The eStrategyOne Buzz . At the top of the "recently condemned" list is the word, beta which is on the condemned list according to Buzzword Hell because it is frequently misused as an excuse for product shortcomings, bugs or [...]





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.