Forrester has released a new study that says that although three fourths of on line adults access user generated content their confidence in the content is declining; conversely, the over 90% of on line youth that access user generated content indicate that their trust in the content is increasing.
Forrester’s report on Social Computing concluded [...]
Browsing Instant Messaging, IM™
Trust in User Generated Content: Youth Say Yes, Adults Say No
Posted by Marianne Richmond in April 9th, 2006
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Attention: Giving It and Getting It
Posted by Marianne Richmond in March 29th, 2006
Posted in: ADD, Brain, Cell Phones, Families, Instant Messaging, IM, Kids, Relationships, Time Management
Dave Pollard writes in How to Save the World that "What people seek from others more than anything else, is attention and appreciation." He references an earlier post where he wrote, "It’s really all about attention, and paying attention. The attention we pay to others, and that others pay to us, defines us, far more [...]
Ready, Xfire, AIM: Axed again!l
Posted by Marianne Richmond in January 6th, 2006
Posted in: Advertising, Buzz Marketing, Cell Phones, IPOD, Instant Messaging, IM, Marketing, Teens, Word of Mouth
There is a lot being written about the increasing use of Instant Messaging especially about teenagers. CNET reports the following from an AOL commissioned poll: "Nearly 66 percent of 13- to 21-year-olds say they send more IMs than e-mails, compared with 49 percent last year…
Overall, 38 percent of users say they send as many [...]





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.