I was planning on finishing Groundswell on the plane trip to the Forrester Marketing Conference in LA. As a matter of fact, if the truth be known, the 3 hour flight of uninterrupted reading time was one of the things I was looking forward to about the entire conference. That and the hotel room [...]

As I thought about writing this blog post about how wonderful Chris at Dot-Chris Development is, I started thinking that many of my blog posts about service providers are critical; unmet expectations, unsatisfactory performance, poor customer experience.
So although the purpose of this post is to recommend Chris, I thought it might be interesting to take [...]

Bob McCarty at Bob McCarty Writes sent me an email today thanking me for using his photos in my recent post about the tragic shooting in Kirkwood, MO and suggesting that since I was in marketing I might be interested in his photos of an Ameren UE billboard.

As he notes on his blog, this billboard [...]

Photo taken with Canon EOS 30D
Picture This, I have had a long term relationship with Nikon. It seems now that it was one-sided. An elaborate invitation for a Nikon D80 did not arrive in my mailbox last April. I was not on the Nikon D80 Blogger Outreach dance card.
A Nikon D80 is a very [...]

According to a new study by BIGresearch the most influential media is 100% consumer generated. This study is consistent with prior data from Yankelovich indicating that 76% of consumers in their survey don’t believe that companies tell the truth in advertising.
Of further interest, the BIGresearch study found that consumers use more than one media [...]

Tish Grier just emailed me about Umbria Connect which is a new product offering from Umbria, a research company that specializes in "mining the blogosphere for market intelligence." The press release for Umbria Connect says the following:
"Umbria Connect(TM), a service that provides URL source lists to companies eager to connect with individual bloggers who are [...]

Pay per Post is scheduled to announce a change in their disclosure policy and will require bloggers to disclose that they are being paid for their posts. Techcrunch has an advance copy of the press release and notes that "FTC" is mentioned a number of times thereby indicating that the change was no doubt inspired [...]

OK, so my birthday was a few days ago and although that fact seems to have escaped the minds of my children (I think they must have also forgotten who the real Santa Claus is and how close my birthday is to Christmas) it did not go unnoticed in SocialNetwork World, a very friendly place [...]

Yes, I am really writing a second post on Snakes on a Plane. Why? Because my 13 year old son asked me this morning if he could go see it. His reason? "Because I heard it was really stupid and I want to go see what its about."
And that just about sums up the impact [...]

An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, "generally behind the curve when it comes to online strategy." However, [...]