AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, “generally behind the curve when it comes to online strategy.” However,… Continue reading AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

MyGrace: The Other Blog Evangelists

Inspired by a member of his congregation that used MySpace to attract listeners for his rock band, Rev. Patrick Gray, am Episcopal priest from Boston set up a MySpace profile, the Advent, to attract listeners to his sermons. His site includes reminders about service times as well as audio files of the choir. The graphics… Continue reading MyGrace: The Other Blog Evangelists

Word of MouthSpace

What space do gymnasts, cheerleaders, Fall Out Boy fans and gay guys share? http://www.myspace.com/stickitmovie.According to Reuters, Jessica Bendinger, the director of Stick It a movie the opened April 18th from Disney’s Touchstone Pictures devised a word of mouth marketing campaign through niche outlets and a MySpace page. Disney promoted the movie in a two week… Continue reading Word of MouthSpace

YouTube, NotYourTube, or YourBoobTube: This is What It Looks Like

YouTube users add 35,000 videos each day and viewers view 30 million videos each day according to Newsweek. Anyone can download a video, any video can be emailed; in minutes you can download a DIY video, a TV show, or a commercial or a combination of any or all of these. Members can set up… Continue reading YouTube, NotYourTube, or YourBoobTube: This is What It Looks Like

Join Us For The Debut of Media Slaves Podcast…Life in Permanent Beta

                               We are very excited to announce that the Media Slaves Podcast series is up and running! What is the topic for the first podcast?… Continue reading Join Us For The Debut of Media Slaves Podcast…Life in Permanent Beta

Trust in User Generated Content: Youth Say Yes, Adults Say No

Forrester has released a new study that says that although three fourths of on line adults  access user generated content their confidence in the content is declining; conversely, the over 90% of on line youth that access user generated content indicate that their trust in the content is increasing. Forrester’s report on Social Computing concluded… Continue reading Trust in User Generated Content: Youth Say Yes, Adults Say No

Blogging Irony: We Encourage Corporations to Blog as our Business but Discourage Them by our Behavior

As part of my consulting business I promote blogging to businesses, service professionals, and non-profits. Many consultants, Advertising and PR bloggers do the same thing. We tell them it is an easy, inexpensive way to build businesses and brands; we say, blogs build relationships and join the conversation.And we say the best way to learn… Continue reading Blogging Irony: We Encourage Corporations to Blog as our Business but Discourage Them by our Behavior

WOMM: Monkeys Confirm Importance of Influencers in Attention

A research study on the time course of attention conducted at Duke University Medical Center using male macaques found that lower status monkeys shifted their attention to a target within a tenth of a second after a higher status money did so and that higher status monkeys shifted attention only half as quickly and only… Continue reading WOMM: Monkeys Confirm Importance of Influencers in Attention

SuperBowl Ad Engagement Measured By Brain Scan

There were two messages that came accross loud and clear at the recent WOMMA Conference regarding new marketing versus old marketing : the consumer is in control of the information and advertisers are there to provide the means to the information; this means that advertising should engage, not disrupt, intrude, or "break through" the clutter.… Continue reading SuperBowl Ad Engagement Measured By Brain Scan

Wombat Podcast #10: Sean Glass and Chris LaConte

Sean Glass and Chris LaConte of Higher One talk about how they have used Word-of-Mouth to build their on campus financial services business on a podcast at the Wombat Blog .It is fascinating! Sean and Chris talk about how when they started the business their first encounter with the influence of word-of-mouth was through negative… Continue reading Wombat Podcast #10: Sean Glass and Chris LaConte