This Truth Is Not Inconvenient: Girlfriend, Use Your Purse, Your Peers, & Your Posts To Co-create A Happier Sustainable, World
Mary Hunt, author of In Women We Trust and Ecolutionary Selling and blogger at In Women We Trust and Smart Solutions for Sustainable Business has written the definitive piece on how we can really (REALLY) change the world just by directing the power women already have towards a “happier, sustainable world.”
#1 “the majority of the US Gross Domestic Product (GDP) is made up of consumer goods and over 80% of them are purchased or influenced by women.”
#2 Women form groups; group of influencers: Big Green Purse author Diane MacEachern launched a one million women site.
EcoMom Alliance is organizing and educating the 82 million mothers in the US into a change agents.
The EcoMom Challenge: “making small changes in the way we shop, eat, drive and even clean, we can help stop global warming. ”
#3 Women are online, voicing their opinions, positive and negatice, on blogs, social network and online groups all over the web. In fact, according to a recent Pew Internet & American Life Survey on Content Creation, girls and young women are the most prolific online content creators.
So make your way over to In Women We Trust and see what Mary has to say about Changing Products, Changing Services and Changing the World and download Purse, Peers, Posts and the Power to Move Markets purses_peers_posts_and_the_power_to_move_green_markets_32508.pdf and send it to your girlfriends!
And catch Mary at Blogher Business in NYC next week along with other awesome women to trust, Toby Bloomberg, Yvonne DiVita, Susan Getgood, Connie Reece and many others.
Forrester Consumer Forum, The Transformation Was Live
This year’s Forrester Consumer Forum personified at least part of the conference theme, Transformed by Social Technologies. Indeed the transformation was everywhere.
I say this based upon both the Forrester analysts, invited speakers and panelists who provided enough rock solid data, how-to’s, best practices, advice and experience to forever kill that sacred cow….
but also because of the Creators who not only live blogged, but Twittered, streamed, and drove the Groundswell into living rooms and offices around the Globe. This is the future in real time, this is permanent Beta.
Think that the Critical Mass Beta Cam was cool enough where it was?
It was, until David Armano pushed the innovation curve a little further and took it live live. Mo’ live?
photo Deb Schultz
What’s live live?
As Henry Jenkins noted, “in a world of media convergence, every story gets told’….and in a culture of participation, not everyone is at the top of the ladder. 
At this conference though, the creators never stopped…..
If you are a marketer and understand that the world has been transformed by social technologies and are not participating, start your climb up the ladder….you can’t win, if you don’t climb.
More posts forthcoming….
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