SuperBowl Ad Engagement Measured By Brain Scan

There were two messages that came accross loud and clear at the recent WOMMA Conference regarding new marketing versus old marketing : the consumer is in control of the information and advertisers are there to provide the means to the information; this means that advertising should engage, not disrupt, intrude, or "break through" the clutter.… Continue reading SuperBowl Ad Engagement Measured By Brain Scan

Wombat Podcast #10: Sean Glass and Chris LaConte

Sean Glass and Chris LaConte of Higher One talk about how they have used Word-of-Mouth to build their on campus financial services business on a podcast at the Wombat Blog .It is fascinating! Sean and Chris talk about how when they started the business their first encounter with the influence of word-of-mouth was through negative… Continue reading Wombat Podcast #10: Sean Glass and Chris LaConte