I was planning on finishing Groundswell on the plane trip to the Forrester Marketing Conference in LA. As a matter of fact, if the truth be known, the 3 hour flight of uninterrupted reading time was one of the things I was looking forward to about the entire conference. That and the hotel room [...]
Browsing Social Media, Media 2.0™
Must Read: Groundswell (Must listen: Upstream.tv Forrester Marketing Conference Live)
Open Social Kumbaya: Pass the API, please
Well honestly, the name Open Social sounds a bit more 1962 than web2.0…I am thinking church social and maybe Aunt Bee serving up the Kool-Aid and announcing in simple to understand terms, “everyone that joins our social will share the same hymnal .”
The announcement from MySpace for the Open Social went like this:” Our partnership [...]
The Nikon D80 Blogger Program and My Canon EOS 30D
Photo taken with Canon EOS 30D
Picture This, I have had a long term relationship with Nikon. It seems now that it was one-sided. An elaborate invitation for a Nikon D80 did not arrive in my mailbox last April. I was not on the Nikon D80 Blogger Outreach dance card.
A Nikon D80 is a very [...]
Skype: The Single Bullet Theory
“On Thursday, 16th August 2007, the Skype peer-to-peer network became unstable and suffered a critical disruption. The disruption was triggered by a massive restart of our users’ computers across the globe within a very short timeframe as they re-booted …”
OK, well it just sort of had that familiar sound to it….
Other more authoritative and/or [...]
Blogher Business ‘07: How to Succeed in a Social Media World
On March 22nd-23rd the Blogher Business ‘07 Conference arrives in NYC "to strip away the hype and hyperbole and answer some questions that most businesses are still asking about social media":
"Should my company blog? How do we decide and then identify the best people to do it?
What are the boundaries of "authenticity" and "transparency" for [...]
What Kind of Media Do We Call a TV Show on Fox News That is ABOUT Blogs?
OK, this is for real and Michelle Malkin is one of the hosts and it is called "Its Out There." I agree, just not sure where it is. The Bad Guy says it owes a lot to Entertainment Tonight. I would agree. He also wonders where the blogger shows are on other networks since Fox [...]
Media Consumption Diet
Jeremiah Owyang has started a meme on personal media consumption and asked that others join in…Media 2.0 Workgroup members Chris Saad and Peter Kim,have posted responses and Brian Keith, Martin McKeay, Zac Echola also. So here goes, following Jeremiah’s format: (most used at top, least used at bottom)
Web: Primarily, I use RSS via Netvibes which [...]





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.