Mary Hunt, author of In Women We Trust and Ecolutionary Selling and blogger at In Women We Trust and Smart Solutions for Sustainable Business has written the definitive piece on how we can really (REALLY) change the world just by directing the power women already have towards a “happier, sustainable world.” #1 “the majority of… Continue reading This Truth Is Not Inconvenient: Girlfriend, Use Your Purse, Your Peers, & Your Posts To Co-create A Happier Sustainable, World
Category: sustainable
Proof O’ The Green: Standards
As the conversation has shifted from “Is Global Warming for real?” to “I need to make changes in my purchase decisions” consumers are being offered an array of products from food to housing that have labels that claim they are energy efficient, biodegradable, organic, eco-friendly or otherwise claim to be green choice we should be… Continue reading Proof O’ The Green: Standards
Coca Cola’s Sustainability and a Smile (They MUST Be Kidding)
As Mary Hunt noted in a post few weeks ago, the most effective way for companies to get their green message across is to keep the message simple, personal and viable. Show {one’s} green side in a distinctive way and be ready to back it up.According to Ad Age Coca-Cola has launched a new $10… Continue reading Coca Cola’s Sustainability and a Smile (They MUST Be Kidding)
How I Got SMaRT
And if you want to get SMaRT* too, please take a look: Last week I wrote that I was re-committing to blogging. This week I am sustaining the effort, pun intended. A few months ago Mary Hunt, noted authority on marketing to women and author of In Women We Trust and a blog with the… Continue reading How I Got SMaRT