Blog buddy Marshall Kirkpatrick, Director of Content at SplashCast emailed me last night that SplashCast is going live today. Marshall has a player on his site and of course there are lots of details at the SplashCast launch site. It is a major innovation in that you will be able to create your own channels [...]
Browsing User generated media, media, advertising, digital right™
AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much
An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, "generally behind the curve when it comes to online strategy." However, [...]
YouTube, NotYourTube, or YourBoobTube: This is What It Looks Like
YouTube users add 35,000 videos each day and viewers view 30 million videos each day according to Newsweek. Anyone can download a video, any video can be emailed; in minutes you can download a DIY video, a TV show, or a commercial or a combination of any or all of these.
Members can set up their [...]
Join Us For The Debut of Media Slaves Podcast…Life in Permanent Beta
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We are very excited to announce that the Media Slaves Podcast series is up and running! What is the topic for the first [...]
Trust in User Generated Content: Youth Say Yes, Adults Say No
Forrester has released a new study that says that although three fourths of on line adults access user generated content their confidence in the content is declining; conversely, the over 90% of on line youth that access user generated content indicate that their trust in the content is increasing.
Forrester’s report on Social Computing concluded [...]
User Generated Content: Selling Naming Rights for Your Baby
An article in the Wall Street Journal notes, "A little boy came into the world last Friday at 2:19PM, weighing 6 pounds, 11 ounces. His name: ChamberMaster Mead–after a software company that won the naming rights in a charitable auction mounted by his father….for two weeks, paying $375."
Horizon Industries, a consulting firm, according to [...]





















Marianne Richmond窶冱 career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.