Category: User generated media, media, advertising, digital right

AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, “generally behind the curve when it comes to online strategy.” However,… Continue reading AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

YouTube, NotYourTube, or YourBoobTube: This is What It Looks Like

YouTube users add 35,000 videos each day and viewers view 30 million videos each day according to Newsweek. Anyone can download a video, any video can be emailed; in minutes you can download a DIY video, a TV show, or a commercial or a combination of any or all of these. Members can set up… Continue reading YouTube, NotYourTube, or YourBoobTube: This is What It Looks Like

Join Us For The Debut of Media Slaves Podcast…Life in Permanent Beta

                               We are very excited to announce that the Media Slaves Podcast series is up and running! What is the topic for the first podcast?… Continue reading Join Us For The Debut of Media Slaves Podcast…Life in Permanent Beta

Trust in User Generated Content: Youth Say Yes, Adults Say No

Forrester has released a new study that says that although three fourths of on line adults  access user generated content their confidence in the content is declining; conversely, the over 90% of on line youth that access user generated content indicate that their trust in the content is increasing. Forrester’s report on Social Computing concluded… Continue reading Trust in User Generated Content: Youth Say Yes, Adults Say No

User Generated Content: Selling Naming Rights for Your Baby

An article in the Wall Street Journal notes, "A little boy came into the world last Friday at 2:19PM, weighing 6 pounds, 11 ounces. His name: ChamberMaster Mead–after a software company that won the naming rights in a charitable auction mounted by his father….for two weeks, paying $375." Horizon Industries, a consulting firm, according to… Continue reading User Generated Content: Selling Naming Rights for Your Baby