Marketing Vox reports that NBC will be distributing TV shows on ITunes, eleven of them to be exact; included will be Law & Order, Dragnet, Knight Rider and the Tonight Show and Conan O’Brien…they will be available first thing in the morning after the night they air on the West Coast for $1.99. The march [...]
Browsing Video IPOD™
It’s the Content Stupid!
Posted by Marianne Richmond in November 1st, 2005
Posted in: Video IPOD
The Experience Manifesto notes the real importance of Apples new IPOD Video…that is, the sale of the content….
"I guess this starts to give us some answer about what people are
willing to pay for content! And that’s the key to what Apple has done.
There have been other video players on the market for much longer, but
it’s [...]





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.