An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, “generally behind the curve when it comes to online strategy.” However,… Continue reading AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much
Category: WOMMA, WOMBAT, Blogs
Word of MouthSpace
What space do gymnasts, cheerleaders, Fall Out Boy fans and gay guys share? http://www.myspace.com/stickitmovie.According to Reuters, Jessica Bendinger, the director of Stick It a movie the opened April 18th from Disney’s Touchstone Pictures devised a word of mouth marketing campaign through niche outlets and a MySpace page. Disney promoted the movie in a two week… Continue reading Word of MouthSpace
WOMM: Monkeys Confirm Importance of Influencers in Attention
A research study on the time course of attention conducted at Duke University Medical Center using male macaques found that lower status monkeys shifted their attention to a target within a tenth of a second after a higher status money did so and that higher status monkeys shifted attention only half as quickly and only… Continue reading WOMM: Monkeys Confirm Importance of Influencers in Attention
SuperBowl Ad Engagement Measured By Brain Scan
There were two messages that came accross loud and clear at the recent WOMMA Conference regarding new marketing versus old marketing : the consumer is in control of the information and advertisers are there to provide the means to the information; this means that advertising should engage, not disrupt, intrude, or "break through" the clutter.… Continue reading SuperBowl Ad Engagement Measured By Brain Scan
Wombat Podcast #10: Sean Glass and Chris LaConte
Sean Glass and Chris LaConte of Higher One talk about how they have used Word-of-Mouth to build their on campus financial services business on a podcast at the Wombat Blog .It is fascinating! Sean and Chris talk about how when they started the business their first encounter with the influence of word-of-mouth was through negative… Continue reading Wombat Podcast #10: Sean Glass and Chris LaConte
WOMMA: Blog That Chart! And Other Conference Buzz
There is a lot being written about the WOMMA Conference…the WOMBAT Blog has some blogger updates from the conference and as of this morning has nine new videos from Doug Atkin, Pete Blackshaw, Bob Garfield, Jamie Tedford, Laurie Weisberg, Mark Kingdon, Paul Rand, Steve Friedman, and Ted Wright. The video is also available at the… Continue reading WOMMA: Blog That Chart! And Other Conference Buzz
At WOMMA: IKarma
Paul Williams, the CEO of iKarma, a reputation management system company stopped by the blogger table yesterday at WOMMA and introduced himself. He was going to be speaking at a break out session the next day about "Reputation Managment For Fun and Profit." Paul Williams is the CEO of a company called iKarma which is… Continue reading At WOMMA: IKarma