Church of the Customer recently highlighted a story from the Wall Street Journal  about the law firm, Sullivan & Cromwell, LLP who in response to low morale and an excessive level of associate turnover initiated a program to encourage partners to show more appreciation and respect to the firm’s associates.
Specifically,  the need to say "thank [...]

An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, "generally behind the curve when it comes to online strategy." However, [...]

Inspired by a member of his congregation that used MySpace to attract listeners for his rock band, Rev. Patrick Gray, am Episcopal priest from Boston set up a MySpace profile, the Advent, to attract listeners to his sermons. His site includes reminders about service times as well as audio files of the choir. The graphics [...]

What space do gymnasts, cheerleaders, Fall Out Boy fans and gay guys share? http://www.myspace.com/stickitmovie.According to Reuters, Jessica Bendinger, the director of Stick It a movie the opened April 18th from Disney’s Touchstone Pictures devised a word of mouth marketing campaign through niche outlets and a MySpace page.
Disney promoted the movie in a two [...]

As part of my consulting business I promote blogging to businesses, service professionals, and non-profits. Many consultants, Advertising and PR bloggers do the same thing. We tell them it is an easy, inexpensive way to build businesses and brands; we say, blogs build relationships and join the conversation.And we say the best way to learn [...]

Dennis Kennedy posted first, so I will just add a second….an impromptu St. Louis bloggers lunch today was so much fun it should be a regular event! Maybe next time we can plan it enough in advance so some of the other St. Louis bloggers will be able to join us. Perhaps we can have [...]

Sean Glass and Chris LaConte of Higher One talk about how they have used Word-of-Mouth to build their on campus financial services business on a podcast at the Wombat Blog .It is fascinating!
Sean and Chris talk about how when they started the business their first encounter with the influence of word-of-mouth was through negative [...]

There is a lot being written about the increasing use of Instant Messaging especially about teenagers. CNET reports the following from an AOL commissioned poll: "Nearly 66 percent of 13- to 21-year-olds say they send more IMs than e-mails, compared with 49 percent last year…
 
Overall, 38 percent of users say they send as many [...]

The November issue of INC. has a fascinating article which describes how the blog, Delicious Destination whose intent was to create buzz, hit an initial buzzsaw from the blogosphere but was ultimately put back on course by the marketing savvy of Toby Bloomberg of Bloomberg Marketing. It seems that the blog has a fictional character [...]

A great post at Crossroads Dispatches really gets to the heart of why the UpYourBudget blog is a perfect example of great hype but not of a blog as buzz, word of mouth, or business building. She says, speaking as a customer, that "You know you’re a commodity when I have to look for the [...]