As the conversation has shifted from “Is Global Warming for real?” to “I need to make changes in my purchase decisions” consumers are being offered an array of products from food to housing that have labels that claim they are energy efficient, biodegradable, organic, eco-friendly or otherwise claim to be green choice we should be [...]

As Mary Hunt noted in a post few weeks ago, the most effective way for companies to get their green message across is to keep the message simple, personal and viable. Show {one’s} green side in a distinctive way and be ready to back it up.According to Ad Age Coca-Cola has launched a [...]