Amazon MP3 Store, ITunes and Strategy

Wendy Davis writes today, “Around 90% of the people who purchase MP3s from Amazon have never used iTunes, according to the NPD report, as per Ars Technica. Additionally, the stores are attracting different customers, with men accounting for 64% of Amazon buyers, but just 44% of iTunes buyers.” She notes that the good news for… Continue reading Amazon MP3 Store, ITunes and Strategy

Must Read: Groundswell (Con’t)

So, back to Groundswell and the reasons why I said, “must read.” Groundswell is well researched (Forrester research data from around the world, 65 corporate examples and 25 full case studies), written by two great, knowledgeable writers and fellow particpants, Charlene Li and Josh Bernoff, and is exceptionally readable at the same time. Readability in… Continue reading Must Read: Groundswell (Con’t)

Must Read: Groundswell (Must listen: Upstream.tv Forrester Marketing Conference Live)

I was planning on finishing Groundswell on the plane trip to the Forrester Marketing Conference in LA. As a matter of fact, if the truth be known, the 3 hour flight of uninterrupted reading time was one of the things I was looking forward to about the entire conference. That and the hotel room all… Continue reading Must Read: Groundswell (Must listen: Upstream.tv Forrester Marketing Conference Live)

Forrester Marketing Forum 2008: Engagement and I

Brian Haven is talking about engagement… he says there are four ways to measure engagement, the Four I’s: Interaction, Involvement, Intimacy, and Influence. But how do I know this? I am in St. Louis. Unfortunately a family issue prevented me from attending the Forrester Marketing Forum today but right at this very minute Jeremiah Owyang… Continue reading Forrester Marketing Forum 2008: Engagement and I

Forrester Marketing Forum 2008

In the world of marketing, there are only a few things that I believe are predictable with absolute certainty and one of them is that a Forrester Marketing Forum (or Consumer Forum) will exceed my expectations; and with each conference I attend my expectations increase. Okay, so the evidence for my unabashed enthusiasm? My collection… Continue reading Forrester Marketing Forum 2008