As Mary Hunt noted in a post few weeks ago, the most effective way for companies to get their green message across is to keep the message simple, personal and viable. Show {one’s} green side in a distinctive way and be ready to back it up.According to Ad Age Coca-Cola has launched a [...]
Browsing Coke™
Coca Cola’s Sustainability and a Smile (They MUST Be Kidding)
Posted by Marianne Richmond in February 27th, 2008
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Posted in: sustainable, sustainable products Tags: 's Fund, Bob Bailey, Coca Cola, Coke, Green, Mary Hunt, Media 2.0, SMaRT Standards for Sustainability, sustainable
The Nikon D80 Blogger Program and My Canon EOS 30D
Posted by Marianne Richmond in August 21st, 2007
Posted in: Blogging, Bloggers, Marketing, Social Media, Media 2.0 Tags: BL Ochman, Bloggers, Blogging, Canon-EOS-30D, CK, Coke, Flickr, Heinz, Hellmans, iPhone, John Moore, Joseph Jaffe, Mack Collier, Mario Sundar, Marketing, Media 2.0, Nikon D80 Bloggers, Peter Kim, Picture This, Social Media, Sprint, Sprint Ambassadors, Webwalker
Photo taken with Canon EOS 30D
Picture This, I have had a long term relationship with Nikon. It seems now that it was one-sided. An elaborate invitation for a Nikon D80 did not arrive in my mailbox last April. I was not on the Nikon D80 Blogger Outreach dance card.
A Nikon D80 is a very [...]





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.