Wendy Davis writes today, “Around 90% of the people who purchase MP3s from Amazon have never used iTunes, according to the NPD report, as per Ars Technica. Additionally, the stores are attracting different customers, with men accounting for 64% of Amazon buyers, but just 44% of iTunes buyers.”
She notes that the good news [...]
Browsing Customer Experience™
Amazon MP3 Store, ITunes and Strategy
How Many Different Ways Does This Say Disconnect?
Bob McCarty at Bob McCarty Writes sent me an email today thanking me for using his photos in my recent post about the tragic shooting in Kirkwood, MO and suggesting that since I was in marketing I might be interested in his photos of an Ameren UE billboard.
As he notes on his blog, this billboard [...]
HP:Your Customers Think You Are Hiding {The Atlantis and Apollo Motherboard Issue}
As Toby noted in her post Social Media Means Nothing If Your Internal Processes are Broken, HP has over 50 blogs. Quite a commitment to social media one would think. So what would be the value of social media to a company like HP? Visibility perhaps?
When we present to our clients or prospective clients about [...]
HP: Customer Experience Disconnect
In May 2007 I purchased my youngest son an HP Pavilion Notebook so that he would have a bright shiny new laptop to start high school with in the fall. We looked at several different options but what tipped the scale towards HP was Eric Kintz. Eric and I had “connected” via our blogs but [...]





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.