So, back to Groundswell and the reasons why I said, “must read.”
Groundswell is well researched (Forrester research data from around the world, 65 corporate examples and 25 full case studies), written by two great, knowledgeable writers and fellow particpants, Charlene Li and Josh Bernoff, and is exceptionally readable at the same time.
Readability in a [...]

ABC News reported yesterday that an increasing number of {helicopter} parents were contacting college officials to request roommate changes for their freshman children because they found the prospective roommate’s Facebook profile objectionable.
And what exactly do they find objectionable?
According to the article “party related content and photos” concerns parents at The College of New Jersey while [...]