I was planning on finishing Groundswell on the plane trip to the Forrester Marketing Conference in LA. As a matter of fact, if the truth be known, the 3 hour flight of uninterrupted reading time was one of the things I was looking forward to about the entire conference. That and the hotel room all… Continue reading Must Read: Groundswell (Must listen: Upstream.tv Forrester Marketing Conference Live)
Tag: forrmarketing08
Forrester Marketing Forum 2008: Engagement and I
Brian Haven is talking about engagement… he says there are four ways to measure engagement, the Four I’s: Interaction, Involvement, Intimacy, and Influence. But how do I know this? I am in St. Louis. Unfortunately a family issue prevented me from attending the Forrester Marketing Forum today but right at this very minute Jeremiah Owyang… Continue reading Forrester Marketing Forum 2008: Engagement and I
Forrester Marketing Forum 2008
In the world of marketing, there are only a few things that I believe are predictable with absolute certainty and one of them is that a Forrester Marketing Forum (or Consumer Forum) will exceed my expectations; and with each conference I attend my expectations increase. Okay, so the evidence for my unabashed enthusiasm? My collection… Continue reading Forrester Marketing Forum 2008