As the conversation has shifted from “Is Global Warming for real?” to “I need to make changes in my purchase decisions” consumers are being offered an array of products from food to housing that have labels that claim they are energy efficient, biodegradable, organic, eco-friendly or otherwise claim to be green choice we should be [...]
Browsing greenwashing™
Proof O’ The Green: Standards
Posted by Marianne Richmond in March 15th, 2008
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Posted in: SMaRT, sustainable, sustainable products Tags: Bob Bailey, Denny Darragh, Fireman's Fund, global warming, Green, greenwashing, Institute for Market Transofrmation to Sustainability, life cycle assessment, Mary Hunt, Phillips Electronics, Randy Moorhead, SMaRT Standards, sustainable, sustainable products





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.