I was planning on finishing Groundswell on the plane trip to the Forrester Marketing Conference in LA. As a matter of fact, if the truth be known, the 3 hour flight of uninterrupted reading time was one of the things I was looking forward to about the entire conference. That and the hotel room [...]
Browsing Kerry Bodine™
Must Read: Groundswell (Must listen: Upstream.tv Forrester Marketing Conference Live)
Posted by Marianne Richmond in April 9th, 2008
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Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.