AT&T announced layoff of 4600 workers yesterday. The article in today’s Wall Street noted that AT&T explained the layoff as mostly “white collar” jobs because  consumers are dropping their AT&T  landlines.
They also announced that a similar number of new jobs would be created in more promising businesses such as wireless, television and broadband.
AT&T spokesman Mr [...]

I was planning on finishing Groundswell on the plane trip to the Forrester Marketing Conference in LA. As a matter of fact, if the truth be known, the 3 hour flight of uninterrupted reading time was one of the things I was looking forward to about the entire conference. That and the hotel room [...]

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Last week I wrote that I was re-committing to blogging. This week I am sustaining the effort, pun intended.
A few months ago Mary Hunt, noted authority on marketing to women and author of In Women We Trust and a blog with the same name, [...]