Ad Age wants to know, “Was it marketing genius for John McCain to pick Sarah Palin as his running mate?” According to their poll as of Day 1 (the poll ends of Friday), 67% of Ad Age readers that responded said “yes” John McCain is a marketing genius. Well, McCain’s campaign manager, Rick Davis,Â told… Continue reading Is John McCain A Marketing Genius?
Mack Collier, social media curator extraordinaire, changed the stats this week on which he bases his Viral Garden Top 25 Marketing & Social Media Blogs from my blogging nemesis Technorati to Feedburner, specifically Feedburner subscribers.Â (Thanks to Toby for the heads up!) For me, this switch produced several ironies….(not in order of importance) Irony #1… Continue reading Mack Changes Stats: A Visit to the Viral Garden
In the old days, when gas was a mere $3.98 a gallon (LOL) I used to try and avoid an empty tank at Ballas and Clayton Road because it seemed as if their prices were higher than the other gas stations that populated my path home…..but now there is no difference between heaven and Shell… Continue reading What the Shell?
AT&T announced layoff of 4600 workers yesterday. The article in today’s Wall Street noted that AT&T explained the layoff as mostly “white collar” jobs becauseÂ consumers are dropping their AT&TÂ landlines. They also announced that a similar number of new jobs would be created in more promising businesses such as wireless, television and broadband. AT&T… Continue reading AT&T: It Doesn’t Look Good, Girls.
I was planning on finishing Groundswell on the plane trip to the Forrester Marketing Conference in LA. As a matter of fact, if the truth be known, the 3 hour flight of uninterrupted reading time was one of the things I was looking forward to about the entire conference. That and the hotel room all… Continue reading Must Read: Groundswell (Must listen: Upstream.tv Forrester Marketing Conference Live)
And if you want to get SMaRT* too, please take a look: Last week I wrote that I was re-committing to blogging. This week I am sustaining the effort, pun intended. A few months ago Mary Hunt, noted authority on marketing to women and author of In Women We Trust and a blog with the… Continue reading How I Got SMaRT
Well honestly, the name Open Social sounds a bit more 1962 than web2.0…I am thinking church social and maybe Aunt Bee serving up the Kool-Aid and announcing in simple to understand terms, “everyone that joins our social will share the same hymnal .” The announcement from MySpace for the Open Social went like this:” Our… Continue reading Open Social Kumbaya: Pass the API, please