Wendy Davis writes today, “Around 90% of the people who purchase MP3s from Amazon have never used iTunes, according to the NPD report, as per Ars Technica. Additionally, the stores are attracting different customers, with men accounting for 64% of Amazon buyers, but just 44% of iTunes buyers.”
She notes that the good news [...]
Browsing MP3™
Amazon MP3 Store, ITunes and Strategy
Posted by Marianne Richmond in April 16th, 2008
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Posted in: Customer Experience, Customer Service, Technology, Word of Mouth Advertising Tags: , Amazon, Amazon MP3 Store, Apple, Charlene Li, Customer Experience, Customer Service, DRM, DRM Free, Forrester, Groundswell, ITunes, Jeff Bezos, Josh Bernoff, Media 2.0, MP3, strategy





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.