Brian Haven is talking about engagement… he says there are four ways to measure engagement, the Four I’s:
Interaction, Involvement, Intimacy, and Influence. But how do I know this? I am in St. Louis.
Unfortunately a family issue prevented me from attending the Forrester Marketing Forum today but right at this very minute Jeremiah Owyang is live [...]

In the world of marketing, there are only a few things that I believe are predictable with absolute certainty and one of them is that a Forrester Marketing Forum (or Consumer Forum) will exceed my expectations; and with each conference I attend my expectations increase.
Okay, so the evidence for my unabashed enthusiasm?
My collection of [...]

Peter Kim tagged me a few weeks ago in the 4×4 meme and I am hoping that the expression “better late than never” can be invoked….if so, I will spare you the pain of listening to my excuses. Here goes….
4 Places I Have Been

The Ahwanee, Yosemite National Park
Simon & Garfunkel, The Concert in Central Park, [...]

Fred Wilson shared some observations on his blog today about his teenage kids and the future of media in light of a Goldman Sachs research report.
Other than the fact that his children read books outside of school and mine don’t, his observations are in line with my own. Yes, a small sample size, but nonetheless, [...]

This year’s Forrester Consumer Forum personified at least part of the conference theme, Transformed by Social Technologies. Indeed the transformation was everywhere.
I say this based upon both the Forrester analysts, invited speakers and panelists who provided enough rock solid data, how-to’s, best practices, advice and experience to forever kill that sacred cow….

but also because of [...]

Photo taken with Canon EOS 30D
Picture This, I have had a long term relationship with Nikon. It seems now that it was one-sided. An elaborate invitation for a Nikon D80 did not arrive in my mailbox last April. I was not on the Nikon D80 Blogger Outreach dance card.
A Nikon D80 is a very [...]

Toby Bloomberg’s live internet radio show at BlogTalk Radio will be discussing blog analytics with Peter Kim, Forrester Research and myself.
As Toby writes, “Tonight Diva Marketing Talks focuses on social space analytics. We’re calling this one Blog Analytics A Step Towards Credibility?? Social media is fast taking its place at the grown-up marketing strategy [...]