As the conversation has shifted from “Is Global Warming for real?” to “I need to make changes in my purchase decisions” consumers are being offered an array of products from food to housing that have labels that claim they are energy efficient, biodegradable, organic, eco-friendly or otherwise claim to be green choice we should be… Continue reading Proof O’ The Green: Standards
Tag: SMaRT Standards
How I Got SMaRT
And if you want to get SMaRT* too, please take a look: Last week I wrote that I was re-committing to blogging. This week I am sustaining the effort, pun intended. A few months ago Mary Hunt, noted authority on marketing to women and author of In Women We Trust and a blog with the… Continue reading How I Got SMaRT