So, back to Groundswell and the reasons why I said, “must read.”
Groundswell is well researched (Forrester research data from around the world, 65 corporate examples and 25 full case studies), written by two great, knowledgeable writers and fellow particpants, Charlene Li and Josh Bernoff, and is exceptionally readable at the same time.
Readability in a [...]
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Must Read: Groundswell (Con’t)
Posted by Marianne Richmond in April 9th, 2008
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Posted in: Books, Forrester Tags: Charlene Li, Facebook, Forrester, Groundswell, Josh Bernoff, Media 2.0, ROI, social media
Forrester Marketing Forum 2008
Posted by Marianne Richmond in April 3rd, 2008
In the world of marketing, there are only a few things that I believe are predictable with absolute certainty and one of them is that a Forrester Marketing Forum (or Consumer Forum) will exceed my expectations; and with each conference I attend my expectations increase.
Okay, so the evidence for my unabashed enthusiasm?
My collection of [...]





















Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.