The Many Futures of Search

Lots of discussion lately about search and its future. Before we really have had time to decide if Bing was necessary to our search life or that the thought of Yahoo’s new homepage was interesting enough to take a look at, Ad Age reports that, “Yahoo is close to making Microsoft’s Bing its search provider.”… Continue reading The Many Futures of Search

Part 3: College Admissions Through The Social Media Looking Glass

#CMClassof2013 As every family in America who has a college senior with an acceptance letter knows, tomorrow, May 1, is the day that deposits are due. I am relieved and happy to report that our check to Carnegie Mellon University is on the way. A few minutes ago Campus Bound, who describe themselves as professional… Continue reading Part 3: College Admissions Through The Social Media Looking Glass

College Admissions Through the Social Media Looking Glass (Part 1 of 2)

So, you know you are a social media mom when late one night, you Tweet your son’s college acceptance (or totally lame if you ask the son). And you also know it when your social media pals Tweet back their congratulations @danielabarbosa, @ckEpiphany, @tishgrier.  But then in the morning, you find that your yaaaay was… Continue reading College Admissions Through the Social Media Looking Glass (Part 1 of 2)

Trustiness: Forrester’s Report on Corporate Blogs

Josh Bernoff recently released a report entitled “Time to Re-Think Your Corporate Blogging Ideas” and wrote a blog post with the provocative title People Don’t Trust Company Blogs. What You Should Do About It. Although I agree with Josh’s recommendations to corporations on how to use blogs most effectively which begins on page five in… Continue reading Trustiness: Forrester’s Report on Corporate Blogs

Cool….one of my Facebook friends is now President-elect of the United States

Kelli asked whether or not President elect Barack Obama will keep his Facebook page or provide updates on Twitter. Farhad Manjoo at Slate asks what will become of candidate Barack Obama’s social networking sites now that he is President-elect Obama. I think it is not hyperbole to say that one change you can believe in… Continue reading Cool….one of my Facebook friends is now President-elect of the United States

The Network 2008: “There IS Nothing So Powerful As An Idea Whose Time Has Come”

We are in the final countdown in the campaign that has eaten us whole over the past two years and it seems a foregone conclusion that Barack Obama will be our next President. To some, this is a deferred dream, finally fulfilled; to others it is a nightmare of constitutional proportions. If nothing else, Mr.… Continue reading The Network 2008: “There IS Nothing So Powerful As An Idea Whose Time Has Come”

State of the Blogosphere ’08 Released: Who Cares? {About the Report}

You know you have been blogging for a long time if you can remember when Technorati’s State of the Blogosphere meant something and influential bloggers announced its release and listed the results with few questions asked. A new State of the Blogosphere was released today and things are a little different in the land of… Continue reading State of the Blogosphere ’08 Released: Who Cares? {About the Report}

Mack Changes Stats: A Visit to the Viral Garden

Mack Collier, social media curator extraordinaire, changed the stats this week on which he bases his Viral Garden Top 25 Marketing & Social Media Blogs from my blogging nemesis Technorati to Feedburner, specifically Feedburner subscribers.  (Thanks to Toby for the heads up!) For me, this switch produced several ironies….(not in order of importance) Irony #1… Continue reading Mack Changes Stats: A Visit to the Viral Garden

Forrester Marketing Forum 2008: Engagement and I

Brian Haven is talking about engagement… he says there are four ways to measure engagement, the Four I’s: Interaction, Involvement, Intimacy, and Influence. But how do I know this? I am in St. Louis. Unfortunately a family issue prevented me from attending the Forrester Marketing Forum today but right at this very minute Jeremiah Owyang… Continue reading Forrester Marketing Forum 2008: Engagement and I