Forrester Consumer Forum, The Transformation Was Live
This year’s Forrester Consumer Forum personified at least part of the conference theme, Transformed by Social Technologies. Indeed the transformation was everywhere.
I say this based upon both the Forrester analysts, invited speakers and panelists who provided enough rock solid data, how-to’s, best practices, advice and experience to forever kill that sacred cow….
but also because of the Creators who not only live blogged, but Twittered, streamed, and drove the Groundswell into living rooms and offices around the Globe. This is the future in real time, this is permanent Beta.
Think that the Critical Mass Beta Cam was cool enough where it was?
It was, until David Armano pushed the innovation curve a little further and took it live live. Mo’ live?
photo Deb Schultz
What’s live live?
As Henry Jenkins noted, “in a world of media convergence, every story gets told’….and in a culture of participation, not everyone is at the top of the ladder. 
At this conference though, the creators never stopped…..
If you are a marketer and understand that the world has been transformed by social technologies and are not participating, start your climb up the ladder….you can’t win, if you don’t climb.
More posts forthcoming….
Testing Feeds
 
What a mess!
RSS Feeds
The RSS feeds are now fully functional through Feedburner. Thank you for your patience during the switch from Typepad to Wordpress.
Goodbye Typepad…Hello Wordpress (Beta)
UPDATE: RSS Feeds are currently being fixed and are expected to be fully working by 12am CST tonight. Sorry for the inconvenience.
UPDATE: Most links to this site are now correctly routed. There may still be a few posts that don’t forward correctly so please just search for them on the new blog.
Asking Typepad support for help is like trying to see the Major in Catch-22; you are lead around in big circle but the question is never answered. The Major is never quite in.
The latest: A series of error messages that asked that I report what I was doing when the error occurred. I deligently informed them what I had been doing via the little box provided and just as diligently I would get a response from Typepad support asking what I was doing when the error occurred. At first, what I was doing was not important. On Friday, what I was doing was trying to publish a post. So after filling out the little “tell us what you were doing” form several times, I opened up a help ticket that said “I cannot publish a post.” Thus the all too familiar circle game began.
What were you doing? What was I doing when I couldn’t publish a post? Clicking on publish….
Eventually, I got a semblance of an answer. Something to do with Technorati code. Technorati and my blog are another one of life’s unsolved mysteries. Despite many email responses from Technorati’s Janice Myint I still don’t get their link count and try to ignore it. I have been talking about a move to Word Press for over a year….this seemed like an idea whose time had come.
I have never understood why Typepad provides such poor tech support; but then again, why does anyone?
Stowe Boyd recently blogged Typepad Headache 506 and Typepad Headache 507. I am glad someone is keeping count.
So, thanks to Chris I have made the move and so far so good. For awhile though, this blog design will be a work in process; a beta, perhaps, like the rest of life.
Toby Bloomberg’s Diva Marketing Talks: Tonight Blog Analytics
Toby Bloomberg’s live internet radio show at BlogTalk Radio will be discussing blog analytics with Peter Kim, Forrester Research and myself.
As Toby writes, “Tonight Diva Marketing Talks focuses on social space analytics. We’re calling this one Blog Analytics A Step Towards Credibility?? Social media is fast taking its place at the grown-up marketing strategy table. With the respect, as a credible strategy, comes things like keeping elbows off the table and Accountability and the “M Word” - Measurement.”
Toby has had some fantastic shows, first with Jeneane Sessum and Wayne Hulbert on Social Media Ethics and next with CB Whittemore and Paul Chaney on B2B Social Media. If you missed the live shows, you can still listen up here. I am sure Toby has some exciting things planned for the future, so you might want to subscribe to the feed.
I am looking forward to chatting with Peter and Toby…here are the specifics if you want to join in the conversation.
Time: 6:30 - 7PM Eastern Time
Call-in Guest Number: 718.508.9924
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