AT&T announced layoff of 4600 workers yesterday. The article in today’s Wall Street noted that AT&T explained the layoff as mostly “white collar” jobs because consumers are dropping their AT&T landlines.
They also announced that a similar number of new jobs would be created in more promising businesses such as wireless, television and broadband.
AT&T spokesman Mr [...]
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Marianne Richmond’s career is an ongoing adventure in strategic brand consultancy. She founded the Resonance Partnership in 2004 and offers a full menu of consulting services from market analysis, concept development, strategy, implementation and measurement.