David Wolfe wrote a post recently on Ageless Marketing headlined The Future is Disorder which sited Coca Cola, the beer business, the US auto industry, P&G, Network TV, Newspapers, Radio and the airlines as examples of disorder. That CocaCola has actually introduced a product called Coke ZERO may be all the evidence we need of the end of the world as we know it. Or maybe disorder is the new order? After all, small is the new big and the New York Times recently reported on a government-sponsored survey that found that more than half of all Americans will develop mental disorder in their lifetime under the headline, Ideas and Trends!
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